top of page

GROWTH FOCUSED BUSINESS CONSULTING

20+ Years of Strategic Advisory

Growth Systems  •  Sales Systems  •  Marketing Systems  •  Business Systems 

​

We install the exact growth frameworks and revenue generation strategies used to generate $200M+ for businesses across several industries. We provide tailored advisory built on two decades of sales experience. Unlike other programs that only offer theory, we embed directly into your business and execute alongside you.

HOW WE WORK

Every engagement follows a proven framework built from 20+ years of sales experience across multiple industries.

Positioning, Brand & GTM Strategy 
  • Define your ideal client and niche.

  • Refine your unique value proposition and brand story.

  • Identify your target audience and position yourself to stand out.

Sales Strategy & Execution
  • Cold calling training with scripts tailored for your industry.

  • Meeting frameworks that secure same day commitments.

  • Track every opportunity in your CRM with structured follow-up sequences.

Marketing Systems & Execution
  • Optimise your online presence to drive sales.

  • Build a content and email strategy.

  • Run multi-channel outreach campaigns to stay visible with the right people.

Leadership & Business Operations
  • AI solutions, systems and processes  to run a scalable business.
  • Build team accountability frameworks and track reporting and KPIs.
  • Develop leadership habits that sustain long-term growth.

PROVEN RESULTS

Real businesses. Real growth. See how we've helped clients dominate their markets.

  • NDIS

    60 Referrals in 10 Months

    Challenge

    New NDIS provider struggling to generate referrals in a saturated, competitive market with no existing network.

     

    Solution

    Implemented targeted relationship-building framework, strategic networking approach and referral tracking system.

     

    Result

    60 qualified referrals in 10 months, establishing them as a trusted provider in their region.

    400% Growth + 11 Wholesale Orders

    ECOMMERCE

    Challenge

    Launch a premium skincare brand in a highly competitive market. Ensure profitability from an early stage.

     

    Solution

    Positioned the brand for strong consumer demand, built profitable pricing and margin structures, implemented end-to-end marketing strategies created media visibility through targeted outreach.

     

    Result

    Increased revenue by 400% & secured 11 wholesale orders in 7 months, 40+ influencers posted organically about the brand, secured a feature in Vogue.

  • FINANCE

    15 Hours P/W Saved With AI Automations

    Challenge

    Financial advisory firm overwhelmed with manual admin & data entry leaving no time for client-facing work or business growth.


    Solution

    Introduced AI-powered workflows to automate reporting, client onboarding, data processing and follow-up sequences. 

     

    Result

    Cut 15 hours of manual work per week, enabling the team to redirect their focus to business growth, revenue generation and client relationships, driving a measurable uplift in new enquiries.
     

    $1.2M ARR in First Year

    SaaS TECHNOLOGY

    Challenge

    SaaS startup with no sales process, inconsistent messaging, and founder struggling to scale beyond personal network.


    Solution

    Built an AI powered outbound prospecting engine, provided training on strategy calls and created strategic partnership playbook targeting system integrators.


    Result

    Achieved $1.2M ARR in first 12 months, closed 3 enterprise contracts worth $400K+ combined, and established 5 channel partnerships driving 40% of new pipeline.
     

  • HEALTH & BEAUTY

    From Guesswork to Data Driven Strategy

    Challenge

    Lack of visibility over performance, weak brand positioning & social media strategy, and marketing efforts were not resonating with customers base resulting in inconsistent customer acquisition.

     

    Solution

    Optimised pricing for profit, repositioned the brand and refined its service offerings, overhauled the social media strategy to better resonate with the target audience, and supported the launch of new services designed to increase revenue potential.

     

    Result

    Increase in bookings and retention, increased social media following.

    NDIS

    Turning Relationships to Revenue

    Challenge

    Collectively the team had a huge network in the space but were still struggling to get referrals for their SIL home.

     

    Solution

    Optimised their competitive advantage in the market and implemented ai for multi outreach strategy to form new relationships in the market with a much better approach

     

    Result

    Place 2 SIL participants in 4 weeks and saved 20 hours per week on Business Development activities.

    ROI - $130,000 positive in 6 weeks.

    ​

Secure A Free STRATEGY Session

Book a free 20-minute strategy session. We'll assess your situation, identify the biggest gaps, and outline a clear path forward.

"Sheridan Sales Advisory introduced AI workflows into our operations and the results have been unreal. We've cut 15 hours of manual work per week, freeing up my team to focus on what actually moves the needle. It's completely transformed how we run the business."

​

Paolo

Berti Financial

"I came into the NDIS clueless. If it wasn't for Martin, I'd still be chasing my tail. Instead, I now have a clear sales system installed, book meetings every week, and I'm actively scaling."

​

​

​

Nektaria

Every Step Support

bottom of page